I'm glad you liked it a surprise in the morning paper on the DIL 3D View in 3D Thaam Zara to see you there Don2 Google + page," said Farhan Akthar, director of the Don 2: The Chase goes, this which releases this Friday.
The opening music published exclusively on the Internet and use of new media as the main marketing tool is not one of those marketing initiatives that you associate with mobile phones. But the use of technology for innovative marketing of films has been shamefully high with Don 2, which is co-produced by Excel Entertainment and Reliance Big Pictures.
The film has a partnership with Google and YouTube for the new media initiatives. Under the partnership, viewers could see a couple of songs from the 3D movie on their computer using 3D ochkov.Film also has a partnership with McDonalds and Day Cafe in 20 cities to offer free Internet access via Wi-Fi in its stores.
The film has a partnership with Google and YouTube for the new media initiatives. Under the partnership, viewers could see a couple of songs from the 3D movie on their computer using 3D ochkov.Film also has a partnership with McDonalds and Day Cafe in 20 cities to offer free Internet access via Wi-Fi in its stores.
ials
| Movie | Year | Budget | Collection |
| Don (Starring Amitabh Bachchan) | 1978 | — | 33.31* |
| Don: The Chase Begins (Starring SRK) | 2006 | 31 | 49 |
| Don: The Chase Continues (Starring SRK) | 2011 | 90 | releases on Dec 23 |
| *adjusted with inflation, 1978 collection is Rs 3.31 crore; Figures in Rs crore Source Boxofficeindia.com and industry official | |||
The film also shows a play called "Don - a social game Gangsters", which was launched on Facebook.
"While the ads have been reserved in all major publications, television and billboards, which for the first time integration of the brand focuses on two online media that the traditional mass market," says Preeti Shahani, chief strategy and marketing, Reliance Big Pictures.
Experts say that social media brand has always been used in Bollywood films before. Preeti Jadhav, Operations Manager, P9 Integrated, said the films were street actions of this kind, but for the first time a film has become an important new media campaign for the film.
"While the ads have been reserved in all major publications, television and billboards, which for the first time integration of the brand focuses on two online media that the traditional mass market," says Preeti Shahani, chief strategy and marketing, Reliance Big Pictures.
Experts say that social media brand has always been used in Bollywood films before. Preeti Jadhav, Operations Manager, P9 Integrated, said the films were street actions of this kind, but for the first time a film has become an important new media campaign for the film.
According to Farhan Akhtar, the idea was to innovate and not to traditional marketing that film. Don is an established brand and the brand itself should attract the audience, said Akhtar. The film is a sequel to Don: The Chase Begins, which was published in 2006, is a remake of the film with Amitabh Bachchan, released in 1978. The film had a cult following and collected Rs 33.31 crore (adjusted taking into account inflation, the collection in 1978 was Rs 3.39 crore).
Riding on the brand, the 2006 version of Don, made a budget of Rs 31 crore, Rs 49 crore collected. Marketers and distributors also suggest that, given more exposure to Shah Rukh Khan in Ra.One, producers kept the highly selective promotions. Located in the world of gangsters and drug trafficking, Don2: The hunt continues off from where the original ends with Don escaping the clutches of the police. This time, Don, who is chased by police for five years, decided to brave, in a bid to expand its network, it shifts the focus to dominate the European market the drug, he becomes more ruthless and the cunning of a master plan.
The action moves from Malaysia in Berlin, and Don must avoid the killing or arrest so that his plan to succeed. The film was released around 2800-3000 screens in Hindi, Tamil and Telugu in 2D and 3D format in India. The film could have a good opening because it is the release during the weekend of Christmas, which has traditionally done well in Bollywood with hits like Ghajini, 3 Idiots and Taare Zameen Par, said Sunil Wadhwa, a distributor of independent films .
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