Don 2 Rakes In 15 Million Rupees On The First Day

Shahrukh Khan in 'Don 2', which released this Friday, has received good response at box office response to the opening day.

Shahrukh Khan

Released in 3105 screens, the film earned 15 crore in the first day.

Nevertheless, "Don 2" could not beat "The Bodyguard" Salman who led the box office with 21.6 crore on opening day.

Interestingly trade experts predict the film to earn more over the weekend of Christmas.

The film, which was the average occupancy rate of 85-90% on the opening day is expected to earn Rs 45-55 lakh in the first week.

"Don 2" has received good response abroad.

Update report on the foreign box office movie, film critic Taran Adarsh ​​tweeted, "# Don2 update - UK: Saturday: £ 117 138 Thursday: £ 86 675 Total: 203 813 GBP. Very good!"

"Don2 updated: Thursday $ 28 244 Australia ... New Zealand NZ $ 15 118 Thursday."

"Don2 Update: Middle East [including the UAE, Bahrain, Qatar, Muscat, Kuwait] Thursday $ 385 000. Fabulous!", Then it is placed.

The answer is "Don 2" was excellent - Kunal Kapoor
Bollywood actor Kunal Kapoor, who was not part of the promotional tour for "Don 2" has made an important role in the film.

Upbeat with the report of cash, Kunal said that "the response was great. We were expecting a good response, but I think it was far beyond the expectations of anyone.

"I liked everything. I think you know when a movie works, people like things about the movie, then they, like all of cinema."

Don 2 Large Paris On New Media For Promotion

I'm glad you liked it a surprise in the morning paper on the DIL 3D View in 3D Thaam Zara to see you there Don2 Google + page," said Farhan Akthar, director of the Don 2: The Chase goes, this which releases this Friday.

The opening music published exclusively on the Internet and use of new media as the main marketing tool is not one of those marketing initiatives that you associate with mobile phones. But the use of technology for innovative marketing of films has been shamefully high with Don 2, which is co-produced by Excel Entertainment and Reliance Big Pictures.

The film has a partnership with Google and YouTube for the new media initiatives. Under the partnership, viewers could see a couple of songs from the 3D movie on their computer using 3D ochkov.Film also has a partnership with McDonalds and Day Cafe in 20 cities to offer free Internet access via Wi-Fi in its stores.

ials

Movie	Year	Budget	Collection
Don  (Starring Amitabh Bachchan)	1978	—	33.31*
Don: The Chase Begins (Starring SRK)	2006	31	49
Don: The Chase Continues (Starring SRK)	2011	90	releases on Dec 23
*adjusted with inflation, 1978 collection is Rs 3.31 crore;  Figures in Rs  crore Source Boxofficeindia.com and industry official

The film also shows a play called "Don - a social game Gangsters", which was launched on Facebook.

"While the ads have been reserved in all major publications, television and billboards, which for the first time integration of the brand focuses on two online media that the traditional mass market," says Preeti Shahani, chief strategy and marketing, Reliance Big Pictures.

Experts say that social media brand has always been used in Bollywood films before. Preeti Jadhav, Operations Manager, P9 Integrated, said the films were street actions of this kind, but for the first time a film has become an important new media campaign for the film.

According to Farhan Akhtar, the idea was to innovate and not to traditional marketing that film. Don is an established brand and the brand itself should attract the audience, said Akhtar.  The film is a sequel to Don: The Chase Begins, which was published in 2006, is a remake of the film with Amitabh Bachchan, released in 1978. The film had a cult following and collected Rs 33.31 crore (adjusted taking into account inflation, the collection in 1978 was Rs 3.39 crore).

Riding on the brand, the 2006 version of Don, made ​​a budget of Rs 31 crore, Rs 49 crore collected.  Marketers and distributors also suggest that, given more exposure to Shah Rukh Khan in Ra.One, producers kept the highly selective promotions.  Located in the world of gangsters and drug trafficking, Don2: The hunt continues off from where the original ends with Don escaping the clutches of the police. This time, Don, who is chased by police for five years, decided to brave, in a bid to expand its network, it shifts the focus to dominate the European market the drug, he becomes more ruthless and the cunning of a master plan. 

The action moves from Malaysia in Berlin, and Don must avoid the killing or arrest so that his plan to succeed.  The film was released around 2800-3000 screens in Hindi, Tamil and Telugu in 2D and 3D format in India. The film could have a good opening because it is the release during the weekend of Christmas, which has traditionally done well in Bollywood with hits like Ghajini, 3 Idiots and Taare Zameen Par, said Sunil Wadhwa, a distributor of independent films .

Shahrukh Khan, Don 2: Zee Entertainment Bags Satellite Rights Of Rs 37 Lakh

Mumbai: Zee Entertainment Enterprises has acquired satellite broadcast rights for the upcoming movie of Shah Rukh Khan, Don 2, Chase continues, an estimated 37 million rupees rupees, said a senior Zee.

Jayantilal Gada, director of business acquisition in the film group Zee, did not reveal the size of the sevenyear deal, which is perhaps the largest satellite contract signed by Zee for the film.

Don2, the last major release of the film, the Hindi, which is also the first extension of the Khan in his two-decade career, wrapped all the pre-release versions of contracts, except for the satellite deal.

"The satellite is an important source of income for all leading and producers, including us," said Reliance Entertainment chief strategy officer Priti Shahani.

For Reliance Entertainment, which acquired the film from the producers Ritiesh Sidhwani, Farhan Akhtar and Shah Rukh Khan, 2011 was a year of bumper, with their last two movies crossing RS100-crore mark in terms of the collection.

According to industry sources who requested anonymity, Reliance paid about Rs 85 RS80-buy film and have spent around Rs22 lakh to printed publications and marketing films.

Although high international capital King Khan's brand will help rake in the dough Reliance in more than 100 overseas markets, some 3,000 prints of films in the domestic market will keep ringing the cash register.

Don 2 will also have a 3D-release, another 550 screens, said Utpal Acharya, head of distribution and acquisition of Reliance Entertainment. Reliance has also received a high amount of satellite Don2 compared to their other films this year.